About
I am a Stockholm-based product designer specialising in e-commerce and transactional UX. At Oriflame, I am leading the redesign of checkout, subscription, and payment flows used by millions of users across 55+ markets.
I combine systems thinking with user research and a strong focus on clarity, performance, and conversion.
CV
Oriflame — Digital Product Designer
Stockholm · Aug 2022 – Present
- Led the design of checkout, order, and payment flows across 55+ global markets
- Conducted qualitative research, usability testing, and A/B experiments to validate improvements
- Collaborated cross-functionally with product owners and developers to deliver user-centric solutions
ABB Robotics — UX Design Intern
Västerås · Jan – Jun 2022
- Designed and prototyped a 3D interface for intuitive control of industrial robots using Unity
- Led both qualitative and quantitative user testing to inform iterative improvements
Scania Digital Design — UX Intern
Södertälje · Mar – Sep 2021
- Designed an AR tool for visualizing vehicle emissions
- Led workshops and qualitative user testing
Laure Prouvost Studio — Freelance Designer
Antwerp (Hybrid) · 2018 – 2022
- Visual and motion design for international art projects
- Led projects from concept to execution
- Supported the studio administrator’s work
Looklet — Retoucher
Stockholm · 2016 – 2018
- Developed image workflows and automation in a SaaS fashion tech startup
- Ensured visual quality across a high-volume image production pipeline
Education
Södertörn University — MSc in UX & Interactive Media Design
Stockholm · 2020–2022
Konstfack University of Arts, Crafts and Design — MFA in Media & Interaction Design
Stockholm · 2014–2016
Vilnius Academy of Arts — BFA in Media Art
Vilnius · 2010–2014
Skills & Tools
Design & Prototyping: Figma, Adobe XD, Photoshop, Illustrator, After Effects, Blender, Unity
Research & Data: Google Analytics, Medallia, Lyssna, Power BI
Code (basic): HTML, CSS, R
Other: Microsoft Office, Google Workspace, Jira